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Steve’s Clothes
Steve’s Clothes began in 1972 as a one-man travelling thrift store. With an undeniably eclectic nose for style, Steve, the company’s namesake, would pore over regional flea markets before pedalling his curated collection across CUNY campuses. With the opening of a brick and mortar in Upsate New York, the store needed a revived brand as unique as its founder and as vibrant as his collection of clothes.  


Brand Development

Type Design